Management Team

The members of MI’s management team have helped to build an enterprise with a distinguished reputation for excellence while maintaining an award-winning workplace for employees. Under their leadership, MI has steadily and carefully expanded its capabilities to incorporate a full spectrum of assessment-related services. Many of our nearly 400 full-time staff members and thousands of seasonal employees have backgrounds in education and counseling and have taught at the elementary, secondary, and college levels. Qualifications of our executive staff are provided below.

Dr. Henry H. Scherich, President

As president and founder of Measurement Incorporated, Dr. Henry Scherich provides the corporate management overview for all of MI’s contractual projects, supervising overall project operations and ensuring that the appropriate company resources are available at all times. Under his leadership, MI has achieved a reputation as the nation’s foremost contractor in the scoring of performance assessments. Since 1980, Dr. Scherich and the MI staff have completed large-scale test development, administration, and scoring projects for more than two dozen state departments of education as well as numerous other projects involving field tests, certification exams, machine scoring and processing, development of instructional instruments, and program evaluation. MI’s extensive corporate capabilities are largely a reflection of Dr. Scherich’s wide ranging interests in all aspects of educational assessment.

Dr. Scherich earned a Ph.D. in Educational Psychology with a specialty in Statistics and Measurement from Southern Illinois University at Carbondale in 1975. After earning his doctorate, he worked for the Houghton Mifflin Company as Director of Test Research and Scoring Services and for NTS Research Corporation as Measurement and Data Management Center Director. These positions involved test development, test standardization, research projects, scoring services, Title I evaluations, and special projects. Dr. Scherich has also been a high school teacher and guidance counselor.

Dr. Michael B. Bunch, Senior Vice President, Research and Development

Dr. Bunch oversees MI’s Research and Development Division (R&D) and serves as a director of the corporation. Since joining MI in 1982, he has established MI as a trusted vendor of high-quality test development and related services. He and his staff of more than 80 project directors, psychometricians, editors, content specialists, and support staff have successfully carried out test development, program evaluation, and research activities for 20 state departments of education and numerous local education agencies, corporations, and institutions. His expertise in the development of criterion-referenced, high-stakes testing programs is well known among assessment professionals. His advice in both technical and practical matters related to assessment programs is widely sought, and he contributes regularly to the advancement of those programs through national organizations such as the American Educational Research Association, the Council of Chief State School Officers, and the National Council on Measurement in Education. He has taught graduate-level statistics and research methods and has been a regular contributor to Mental Measurement Yearbooks since 1985. In 2005, he was recognized by the Buros Institute of Mental Measurements as a Distinguished Reviewer. More recently, he has published, with Dr. Gregory Cizek, the graduate-level text, Standard Setting (Sage Publications, 2007) and is in great demand as a reviewer and discussant for standard-setting research and as a leader of standard-setting activities.

Dr. Bunch earned a Ph.D. degree in psychology (Measurement and Human Differences) from the University of Georgia in 1976. Prior to joining MI in 1982, he served as research psychologist at the American College Testing Program (ACT) and senior professional at NTS Research Corporation. Since joining MI, he has been active not only in the profession but in the Durham community as well, serving on and chairing boards of local education and human service organizations.

Mr. Nelson Androes, Vice President, Information Technology Services

MI’s computer programming, data analysis, document scanning, and score report services are performed under the supervision of Mr. Nelson Androes. His responsibilities include planning, coordinating, directing, and designing all operational activities of the IT department as well as providing direction and support for IT solutions that enhance mission-critical business operations. Mr. Androes was previously software development manager at MI, overseeing the design and development of all software solutions relative to educational assessment data processing and score reporting. Prior to joining MI in 2004, he worked for IBM as software development manager and software engineer and at NCS (now Pearson) as a software developer. Mr. Androes earned a Bachelor of Science degree from Kansas State University and is familiar with several programming languages, software tools, and environments.

Mr. Alex A. Avila, CPA, Vice President and Chief Financial Officer

Mr. Avila is responsible for financial reporting and other administrative functions of Measurement Incorporated, including payroll, tax compliance, benefit program administration, accounts receivable, and accounts payable. Mr. Avila has a strong background in both large and small business management and in international finance. Prior to joining MI in 1994, he worked as chief operating officer for North Carolina First Flight, Inc., where he developed the company’s business plan and corporate policy, expanded banking relations, managed financial portfolios, provided financial reports, and negotiated multi-million dollar high technology investment deals. He also worked for Carolina Power and Light Company as financial analyst and for R.J. Reynolds Tobacco International, Inc., concerning its financial interests in Latin America. Mr. Avila, a Certified Public Accountant, received a Bachelor of Business Administration degree in Accounting from Georgia Southern University and a Master of International Management in Marketing and Finance from the American Graduate School of International Management.

Dr. Holly Baker, Vice President, Performance Assessment Scoring

Dr. Holly Baker oversees the management of nearly all of our major performance assessment scoring contracts. She assists these clients in establishing scoring criteria, conducting rangefinding meetings, refining scoring guides, selecting training materials, and supervising the training and scoring process. Dr. Baker earned her Ph.D. in Education Leadership and Policy Studies from the University of Denver and a master’s degree in secondary education from the University of Alaska in Anchorage. Prior to joining MI in 2009, Dr. Baker worked for the Colorado Department of Education as the manager of the Postsecondary Workforce Readiness Assessment Pilot program and as their state assessment principal consultant, where she oversaw all aspects of the state standards-based assessment. She has also served on state assessment peer review committees for the United States Department of Education. Before completing her doctorate, she worked as a gifted and talented program coordinator in Colorado and Alaska, where she began her career as a middle-school English language arts and social studies teacher.

Mr. Anthony Horton, Vice President, Support Services

Mr. Horton supervises the personnel responsible for distribution, collection, storage, and recycling of test materials, and the acquisition and maintenance of physical properties. Mr. Horton joined MI in 1990 as warehouse manager and assumed the role of Facilities Manager in 1994. Prior to joining MI, he had been warehouse supervisor for Redemco Universal Beverage Company in Avon, Massachusetts.

Dr. Thomas Kelsh, Vice President, Evaluation Services

Dr. Kelsh assumed the role of Vice President of MI Evaluation Services (formerly MAGI Services, Inc.) and Executive Director of Westchester Institute for Human Services Research, Inc., in 2008 after having been with both organizations since 1993. He is one of the nation’s most respected authorities in education evaluation and research and has directed many studies of national significance. He is a certified school and district administrator and formerly served as the lead researcher for the New York State Education Department Office of Higher Education. As the Principal Investigator for numerous federal, state, and local projects, Dr. Kelsh has authored a wide range of research reports and policy analyses. He is an active member of the American Educational Research Association (AERA), the American Evaluation Association (AEA), and member and former President of the New York State Council for Exceptional Children (NYCEC). Prior to his employment at MAGI, Dr. Kelsh worked for the Research Foundation of the State University of New York (SUNY) and the New York State Education Department. He holds an Ed.D. in Program Evaluation from SUNY.

Ms. Wendy Littlefair, Performance Assessment Scoring Consultant

As Senior Vice President of Handscoring at MI for 28 years, Ms. Littlefair was responsible for the management of all the company’s major scoring contracts. She continues to provide invaluable guidance and support in performance assessment scoring. She has assisted numerous state departments of education and other clients in establishing scoring criteria, conducting rangefinding meetings, refining scoring guides, selecting training materials, and supervising the training and scoring process.

Ms. Littlefair earned an M.A. in Education from Antioch College in 1971. Prior to her involvement with Measurement Incorporated, she worked regularly as a consultant for the National Assessment of Educational Progress (NAEP). She was instrumental in developing NAEP’s writing mechanics guide and also participated in the development of the analytic analysis, cohesion, sentence combining, and primary trait scoring guides. In addition, she assisted in establishing and conducting training and scoring procedures for NAEP’s 1973-79 writing assessment.

Dr. Kirk Ridge, Vice President, Software Products

Dr. Kirk Ridge leads the team that develops and manages MI’s assessment technologies, including online testing, artificial intelligence scoring, and web-based formative assessment tools. Prior to founding the Software Products division in 2005, Dr. Ridge managed state contracts and large-scale performance assessment scoring projects for more than 10 state departments of education and other MI clients, beginning in 1987.

Dr. Ridge earned a Ph.D. in Educational Psychology in 1999 and an M.Ed. in Educational Media/Instructional Design in 1992 from the University of North Carolina at Chapel Hill. He completed an internship in video training at the Duke University School of Medicine and has been a consultant in network multimedia training at the Duke University Medical Center Department of Radiology. Dr. Ridge has presented at a number of national research conferences and was awarded a 2001 American Educational Research Association Distinguished Paper Award.

Mr. Wingate Swain, Vice President, Assessment Systems

Mr. Swain directs the marketing and sales of MI’s packaged assessment solutions, including the award-winning Folio Writing Assessment and the Project Essay Grade (PEG) automated essay scoring system. Mr. Swain came to MI in 2002 after a 25-year career in the computer software industry. A graduate of Duke University, he has served in a variety of sales, marketing, communications, business development, and management positions for AT&T, SAS Institute, and Infomatica Corporation. In the community, he is an active advocate for downtown and neighborhood revitalization efforts.